Awareness
Recognition Is the First Step Towards Action
Human trafficking thrives in secrecy, misinformation and indifference. Awareness helps people recognise exploitation, challenge harmful attitudes and understand how their choices affect vulnerable women and children.
Campaigns that expose exploitation and challenge demand
01
Real Men Don’t Buy Sex
The campaign that marked the beginning of FREE’s public advocacy, challenging the demand that sustains sexual exploitation.
02
Metrorex Campaign — Recruitment
A public campaign presenting four common ways traffickers recruit and deceive victims.
03
Metrorex Campaign — Perceptions of Prostitution
A campaign inviting the public to look beyond assumptions and consider the coercion, vulnerability and exploitation that may sit behind prostitution.
04
You Like It, She Hates It
A campaign directed towards buyers of sex, delivered in partnership with more than 20 venues in Bucharest’s city centre.
05
Without Words Movement
A public dance initiative that brought anti-trafficking awareness into major public spaces in Bucharest.
